HOW DOES WORD GET AROUND ABOUT UNKNOWN AUTHORS NOWADAYS?
Years ago, the assumption was that by doing the very best writing, books would just fly off the shelf. I know I had the very best intentions and was motivated. I soon learned to fully understand terms that had once only been concepts defined to me in a college business class: buzz, demand, brand recognition, differentiation, quality assurance, dependability, deliverables, and how advances in technology can alter an industry at large.
For authors, our customers are readers. Nowadays, with an industry steeped with FREE options, we have to do everything in our power, via the social media dance however awkward, to emerge to the forefront of their decision and let sample and assess for them. They need to see for themselves why and how an unknown can deliver something special.
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