Let me first open by stating I am basically brand new to AUTHOR status. I have been a writer for over a decade. Self taught (through studying books on craft at the public library), I had been accepted to advanced writing programs, a few on scholarship. The first time, I received a 4-Star review, I thought to myself, "What is this an 80% on a test?" And when even lower numbers came in, I was like "What the heck?" It took me a moment to understand a few things.
Readers read books with their own individual expectations. They do not know nor do they understand the time, energy, research, patience, or legwork that went into putting our projects together. They do not understand that writers kept building their stories through all of life's challenges, family struggles, health issues, financial challenges, caretaking, grieving processes, and a whole slew of other responsibilities. Nor is any of that their concern. When they pick up one of our books to read, whether they are looking for specific information or their objective is to be entertained, they will rate the title, usually based on how well we've satisfied their individual objectives.
In my early years as a reader, I LOVED E. Lynn Harris's books, Alice Walker, Gloria Naylor, Omar Tyree, Terri, Valerie Wilson Wesley, Marsha Hunt, Connie Briscoe. A friend recommended Toni Morrison to me. I attempted to read Toni Morrison, a three volume collection and swore up and down it was boring as all heck. I re-read Toni Morrison when I was TRYING to write and was awestricken. Had I rated based on my first impression, I would have blasted the titles. I had to go in, reading with a different set of objectives in order to notice the delicate brown fingers separating the pecans whole from their host shell...such poise, as is her gift in delivery of her message bound in Paradise.
So to all, my fellow hardworking authors, working to profit from our passion, all we can do is our best. And when the reviews pour in, good, bad, or indifferent, try to remember the exact euphoria we felt when we first completed our very first manuscript, like climbing the highest mountain and planting the dang flag, or crossing the finish line at the Boston marathon. Also, try to remember, that just as purple is not everyone's favorite color, we may not appeal to every reader. Nothing personal.